If you understand how AdSense works, you will see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...
Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.
This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.
Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.
What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.
Of course, I'd expect nothing less from the most popular search engine on the web. :)
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