How to Triple Your Google Adsense Earnings

I’m terrible about checking my Google Adsense earnings. I occasionally login to confirm that the amount on the check equals the amount reported in the Google Adsense interface… occasionally.

So, when I logged in this morning to review the reports, I was surprised (and delighted) to notice that this month’s earnings are more than triple what my average Adsense earnings have been over the past year and more.

Granted, the checks were markedly larger in both June and July — but I likely put that down as a ‘fluke’, endorsed them and took them to the bank.

As it’s unlikely to get 3 times ‘lucky’, and traffic to the site has actually decreased slightly over the summer, today I determined the cause for the substantially larger checks…


■Is earning an extra $100, $200 or $1000 per month (as the case may be) from Google Adsense really worth the cost of diverting traffic away from my site?
■How much more could I earn if those ‘clicks away’ became site visitors who bought the products I promote.
■In other words, am I really willing to trade potential subscribers / buyers for pennies on the dollar?
How you answer those questions really depends on what stage your affiliate site is at.

If you are just starting out as an affiliate and haven’t yet joined too many affiliate programs, then monetizing with Adsense is a great choice.

However, if your site is fully developed — promotes a number of products, services and builds a subscriber list — then you might actually lose revenues with so many Google Adsense placements in your feeds.

On the other hand, even with a fully-developed site, placing Adsense after each post summary may amount to an increase in overall revenue.

Only you can determine what works best for your site, by checking your stats much more often than I do!

Do you place Adsense units in your feeds? Any comments on how frequency of placement has affected your revenue? Please share, we’d love to know!